Gold is now bought by a far more diverse set of consumers and investors than at any previous time in history.
Sources of demand
Gold has emotional, cultural and financial value and different people across the globe buy gold for different reasons, often influenced by a range of national socio-cultural factors, local market conditions and wider macro-economic drivers.
Gold’s diverse uses, in jewellery and technology and by central banks and investors, mean different sectors of the gold market rise in prominence at different points in the global economic cycle. This diversity of demand and self-balancing nature of the gold market underpin gold’s robust qualities as an investment asset.
Gold demand is also geographically diverse. Over the last decade, demand has moved East, driven not only by cultural affinity, but also by wealth creation and income growth in some of the world’s most dynamic, rapidly growing economies.