What we do


As the market development organisation for the gold industry we strive to make gold mainstream.

Over the years, we have consistently proven our ability to achieve against our mandate by intervening in markets to make gold more accessible, devising solutions to broaden the understanding and use of gold as an asset, and ensuring the gold industry’s voice is heard on the global stage.

Against a backdrop of pervasive political and economic uncertainty, coupled with rapid demographic and technological change, our strategy is to make gold increasingly mainstream.

Developing policies and setting industry standards


What we do - Developing policies and setting industry standards


We work with governments, international agencies and policy-makers to develop policies that reduce barriers and improve access to gold. We develop globally recognised standards that create clarity and consistency where it is lacking and reinforce trust across the gold value chain, bolstering gold’s acceptance as a mainstream asset and broadening its investor appeal.

Industry guidance and standards that we have developed in recent times include the Shari’ah Standard on Gold, the Conflict-Free Gold Standard and the Guidance on All-In Production Costs. We have also been a major contributor to the development of hallmarking standards in India.


Strengthening market infrastructure


What we do - Strengthening market infrastructure


Facilitating frictionless and transparent pricing, trading and settlement of gold and enabling easy market access with confidence and integrity are essential pre-requisites to establishing gold as a mainstream asset.

Building on our experience of helping to establish and advance industry infrastructure such as the Shanghai Gold Exchange, we work to shape the evolution of a global gold trading eco-system.


Enhancing global data and insight


What we do - Enhancing global data and insight


To encourage greater understanding and acceptance of gold as a mainstream asset, we are working towards a global repository of gold market data so that professionals can easily access trusted and timely information.

While much information is already available, it is not collected in a central location and is rarely available on a timely basis. Where facts are not available, we seek to provide new data sources, drawn from across the industry, to minimise opacity and offer potential investors a richer set of resources and metrics.


Bringing new investors to gold


What we do - Bringing new investors to gold


The global financial markets are valued at well in excess of US$150tn, but gold accounts for less than 1% of that total. Raising the amount of funds allocated to gold, even fractionally, would have a very substantial effect on demand. It would also represent a significant shift in mainstream investor thinking, encouraging wider consideration of gold as a value preservation and risk mitigation asset.

To achieve this, we target key investor segments with long-dated investment horizons: pension funds, insurers, sovereign wealth funds and others to increase the share of gold in their portfolios, through educating them on the investment case for gold.


Supporting and advising central banks and sovereign wealth funds


What we do - Supporting and advising central banks and sovereign wealth funds


During the past few years, we have seen a fundamental shift in central banks’ behaviour with respect to gold. Emerging market central banks have increased their official gold purchasing, while European banks have slowed sales under the third and fourth Central Bank Gold Agreements.

We serve reserve asset managers, government officials, and sovereign wealth funds from around the world, providing authoritative research, key data and insightful commentary. We also advise and offer education and training on the gold market to help stakeholders navigate changes and make informed decisions about using gold for reserve management purposes. Our work is premised on trusted and confidential relationships.


Shaping the global dialogue


What we do - Shaping the global dialogue


The size and significance of the global gold market is still not well understood and this remains a barrier to wider participation and investment. Although gold can provide solutions to societal needs for security and stability, it remains peripheral to or neglected by many policy-makers and investors.

To address this, we bring together thought leaders, policy-makers and major investors to discuss gold’s role in delivering solutions to preserve wealth and mitigate risk.